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Seoul: A Journey Through 23 Iconic Spots in South Korea's Capital

Ah, Seoul! This bustling metropolis, the heart of South Korea, totally captivated me during my first recent visit. Home to over 10 million souls, this city is a harmonious blend of towering skyscrapers and serene Buddhist temples, nestled amongst rolling hills and the Han River. September brought mild weather, perfect for exploration. Seoul's topography, a vibrant mix of urban and natural landscapes, offers a unique canvas for adventure. Interestingly, this dynamic city is starkly contrasted against its neighbour, North Korea, highlighting a tale of two vastly different worlds. I'd recommend dedicating at least three full days there to immerse yourself in Seoul’s multifaceted charm.


1. The Hyundai Seoul

This isn't just a shopping centre; it's an architectural marvel. Its design is a modern oasis, blending retail with nature. Strolling through its spaces filled with greenery and natural light, you can't help but feel a sense of futuristic tranquillity.

2. Yeouido Hangang Park

Here, the Mapo Bridge frames stunning vistas, especially at dusk. The park's vibrant energy, coupled with serene Han River views, offers a perfect urban escape. Whether cycling or picnicking, it's a picturesque spot that showcases Seoul's urban harmony.

3. National Museum of Korea

This cultural landmark celebrates Korea's rich history. From ancient artifacts to contemporary art, it's a journey through time. The museum's expansive collections and serene gardens provide a profound understanding of Korea's heritage.

4. Privilege Rooftop (프리빌리지 바)

Sipping a cocktail here is a high note of Seoul's nightlife. The rooftop offers a mesmerising city panorama, perfect for an evening under the stars, blending urban chic with a relaxed ambiance.

5. N Seoul Tower & Namsan Mountain Park

The tower is an emblem of Seoul's skyline and offers breathtaking views. Namsan Park's lush trails lead to this urban icon, and offer a dazzling display.

6. Dongdaemun Design Plaza (DDP)

An architectural wonder by Zaha Hadid, DDP's curves and angles are a photographer's dream. By day, its futuristic façade; by night, a luminous spectacle.

7. Wall Of Culture & 진미김밥

Along the scenic water walk, this spot offers more than views. If you’re in the area and hungry, I’d suggest stopping here: 진미김밥. They serve traditional Korean icy cold noodles also known as Naengmyeon.

8. Gwangjang Market

A haven for foodies! This market buzzes with the aromas of traditional Korean dishes. From savoury pancakes to spicy soups, it’s an unmissable culinary journey through Korea’s flavours.

9. Ihwa Mural Village & Naksan Park

This colourful village, with its art-covered walls and quaint alleyways, is lovely for a stroll. Paired with Naksan Park, it offers both an artistic charm and serene city views.

10. Insadong Street

For souvenir hunters, this street is where you’ll find what you’re looking for. Traditional crafts, antiques, and unique trinkets line the bustling alleyways, offering a glimpse into Korea's artistic soul.

11. Cafe Onion Anguk

Their pastries are a morning delight. The early bird gets a taste of their heavenly baked goods in a rustic yet chic setting - a must-visit for café enthusiasts.

12. Nuldam Space

More than a café, it's a time capsule. Write a letter to your future self, and they'll mail it a year later. It's a very unique experience which forces you to reflect about your life whilst sipping on their delicious coffee.

13. Gyeongbokgung Palace

This historic palace is a window into the royal Joseon Dynasty. Its grandeur and intricate architecture, set against the modern city backdrop, offer a striking contrast and a rich historical journey.

14. MMCA (National Museum of Modern and Contemporary Art)

Here, contemporary art meets cultural dialogue. The museum's dynamic exhibits and innovative designs are a testament to Korea's artistic evolution and global relevance.

15. Bukchon Hanok Village

Nestled in the heart of the city, this traditional village offers a peaceful retreat from the agitation. The early morning ambiance in this historical setting provides a serene exploration of Korea's ancestral architecture and traditional hanok houses.

16. Cheongsudang Café

In the vintage neighbourhood of Ikseon-dong, this hanok-style café epitomises aesthetic tranquillity. Its traditional vibe and modern comforts make it a cozy retreat perfect for those who wish to work remotely.

17. Greem Cafe

This 2D café offers an Instagram-worthy experience. Its unique, comic book-style interior creates an illusion of stepping into an animated world - a whimsical break from reality.

18. Hongdae

Known for its youthful vibes, this neighbourhood is a pulsating mix of shopping, dining, and entertainment. It's the heartbeat of Seoul's modern culture and nightlife. Make sure to check out the Vintage Santa for some thrift shopping, and try the delicious sandwiches from EGGDROP.

19. Myeongdong Massage Korea Spa

This spa is perfect for relaxation seekers. Traditional Korean massage techniques provide a rejuvenating escape from the city's hustle after a long day wandering around the busy streets.

20. Seoul Sky

Ascend this magnificent tower around sunset for a mesmerising view. The city, bathed in twilight hues, presents an unforgettable panorama, highlighting Seoul's majestic urban landscape.

21. Starfield Library

More than a library, it's a visual spectacle. Its towering bookshelves and elegant design make it a paradise for book lovers and a symbol of Seoul's intellectual and architectural elegance.

22. Statue of Gangnam Style

A quirky tribute to the global hit, this statue is a fun photo-op. It embodies the playful and innovative spirit of Seoul, capturing the essence of its K-pop culture impact.

23. Baegundae Peak in Bukhansan National Park

This challenging hike rewards the adventurous with unparalleled views. The peak offers a breathtaking panorama of Seoul, a fitting climax to any exploration of this vibrant city.
Important: the walking track that offers the fastest way to the summit is the one that departs from Samgaksan Doseonsa Temple.